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The Economist
This Publicity article was posted by CrazyJoe at 08:55 AM on January 28, 2005
A very short mention was in the Jan. 22, 2005 issue of "The Economist" in an article about Virtual Economies:
This month, an "Ultima Online" player set up a scheme to let players donate items and currency to raise money for tsunami relief.
Not much, but it was something! The whole article is scanned here.